Food Market Research

The number of products we have tested in focus groups would probably feed us all for at least 6 months! We have undertaken focus groups for both public and private bodies, and have enabled these organisations to make informed decisions within a number of strategic areas in their business, including:

  • Testing new product concepts/new product ideas
  • Assessing an existing service
  • Investigating growth opportunities
  • Amending/Improving an existing product
  • Blind Taste test against leading competitors